Includes information about educational requirements. Provides information about a variety of nonsales jobs available in shopping malls: mall management, customer service, marketing, operations, security, maintenance, and administration. It's a Mall, Mall, Mall, Mall World: Jobs in Shopping Malls. Thus, this research aims to analyze and find out which shopping malls' attribute that able to increase the customer. Although ABC Mall is the newest entrant of shopping mall in Surabaya, XYZ Mall as the old player is still developing. Currently, there are two shopping malls, which are in the middle of tight competition they are ABC Mall and XYZ Mall. With the tight competition among shopping malls in Surabaya, it lead towards the concept war between them to stay longer within the industry. The Effect of Shopping Mall's Attributes Toward Customer Satisfaction of ABC Mall and Xyz Mall
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